| London, according to BBG Communications | | | | broadband in 2007, with a standard download |
| London, has participated in the development of | | | | speed of 4.6MBit/s. Packages bundling broadband |
| the Internet from the start. Broadband Internet | | | | Internet, digital TV, mobile phone and landline |
| access was introduced in the UK by numerous | | | | phone services were availed of by 40 per cent of |
| regional Cable television and telephone companies | | | | UK homes in 2007, an increase of about 33% |
| which eventually affiliated with each other to form | | | | since last year. This success of this service sector |
| bigger companies. With the onset of DSL | | | | is regarded as the chief motivation for the |
| technology, it has been possible to deliver | | | | current expansion in online advertising and sales. |
| Broadband service through the usual copper | | | | Cable Broadband makes use of Coaxial cables or |
| telephone lines. Moreover, Wireless Broadband is | | | | fiber optic lines. The largest cable broadband |
| now being offered in selected places. As a result, | | | | company in the UK is Virgin Media, but Smallworld |
| Cable, DSL and Wireless services currently vie | | | | Media also has a significant clientele in the places |
| against each other for clientele. | | | | where they offer services. |
| Majority of UK households already have | | | | |