| ZTE stands at the cusp of becoming a global | | | | Solutions selling |
| broadband access leader. Long the third-ranked | | | | SWOT analysis |
| vendor in the DSL market, in the past two years | | | | Overview |
| it has made considerable market share gains in | | | | Strengths |
| both DSL and FTTx in the face of intense | | | | Weaknesses |
| competition. Its position as a leading vendor in the | | | | Opportunities |
| emerging but fast-growing Chinese FTTB market | | | | Threats |
| will strengthen even as overseas revenues | | | | ZTE's BNS ratings |
| continue to grow. ZTE has a broad access | | | | ZTE broadband access still strongest in China but |
| portfolio across DSL and FTTx. It relies on its | | | | increasing presence elsewhere |
| GE-PON/EPON and ADSL/ADSL2+ revenues, but | | | | ZTE product features innovative |
| these remain by far the largest segments in the | | | | ZTE's broadband access portfolio |
| PON and DSL markets as shipments for GPON | | | | ZTE offers a broad range of access products |
| and VDSL2 remain low. ZTE's participation and | | | | ZTE product details |
| investment in the recently ratified 10GE-PON | | | | Next-generation PON |
| standard may bring enormous dividends before | | | | Migration from EPON to 10GE-PON |
| other competitors catch up, although significant | | | | ZTE's DOCSIS-EPON system |
| shipments are not expected until 2011. ZTE is | | | | Management systems |
| improving its innovation track record with its new | | | | Regional market data by product segment |
| DOCSIS EPON product targeting US MSO | | | | ZTE hopes to bolster its international presence, |
| bandwidth expansion plans. To become a true | | | | dominate in FTTx |
| global leader, though, ZTE will need to raise its | | | | Marketing strategy |
| profile in developed markets with targeted | | | | Messaging |
| products to further diversify its customer base | | | | Channel strategy and partnerships |
| beyond China. Table of Contents : Executive | | | | Links |
| summaryIn a nutshell | | | | List of TablesTable 1: Ovum's overall rating of |
| Ovum view | | | | ZTE |
| Market position | | | | Table 2: ZTE's key strengths, weaknesses, |
| Analysis of competitive position | | | | opportunities, and threats |
| Corporate | | | | Table 3: Mapping of ZTE's products to Ovum's |
| Broadband access | | | | segmentation |
| Strategy definition and execution | | | | Table 4: ZTE's regional broadband access |
| Active participation in setting standards | | | | revenues by product segment, rolling 4Q |
| First-mover advantage in 10GE-PON (though | | | | revenues as of 3Q09, $ millions |
| Huawei will be close behind) | | | | Table 5: ZTE's regional market share and rank by |
| Leveraging cost and financing advantages | | | | product segment (based on rolling 4Q revenues, |
| Aiming for global end-to-end vendor status | | | | 4Q08–3Q09) |
| Addressing carrier concerns about interoperability | | | | List of FiguresFigure 1: ZTE's broadband access |
| and energy requirements | | | | ratings |
| Increasing customization initiatives | | | | Figure 2: ZTE's broadband access product |
| Regional strategy | | | | competitiveness by segment |
| Product line management | | | | Figure 3: ZTE's 10GE-PON system |
| Next-generation PON development at ZTE | | | | For more information please visit: |
| Globalization | | | | PH.NO. |