| Coffee-drinking has become an American pastime. | | | | besides coffee, like satellite internet, cozy seating, |
| Much more than just part of the breakfast | | | | and baked goods. |
| routine, drinking coffee is now a part of American | | | | One needs only drive down the street and see |
| culture much like having a beer with the guys or | | | | the large number of coffee shops and stands to |
| going shopping with the girls. The large number of | | | | understand that selling coffee has become a very |
| coffee drinkers is only slightly higher than the | | | | lucrative business. The success of Starbucks is a |
| number of coffee shops that provide | | | | testament to this. At some intersections, there is |
| people’s favorite blends. With so many | | | | a Starbucks on each corner. While this may seem |
| places to choose from, it’s important that | | | | like overkill, Starbucks is merely capitalizing on |
| a coffee shop set itself apart from the | | | | Americans’ insatiable desire for coffee. |
| competition by offering its customers things | | | | |