| Email marketing can be very effective as long as | | | | which is unsolicited and sent for the sole purpose |
| it is not viewed as spam. This is critical because | | | | of advertising or promoting a product or service. |
| when your email marketing is viewed as spam, it | | | | Internet users receive mass quantities of spam |
| will not likely be read by the recipient and may | | | | on a daily basis. For some Internet users this |
| not even reach the recipient if it is trapped by the | | | | quantity of spam is a huge source of frustration. |
| Internet service providers spam filter. For this | | | | Other Internet users have become so used to |
| reason it is critical for business owners to work | | | | the amount of spam they receive that they |
| hard to ensure the email marketing they use is | | | | barely even notice these emails. Neither of these |
| not viewed as spam by either the recipient or the | | | | scenarios bode well for business owners who are |
| recipient's Internet service provider. This article will | | | | using email marketing campaigns to promote their |
| take a look at email marketing and specifically | | | | products or services. Internet users who are |
| how business owners can ensure their emails are | | | | angered by these spam emails may react harshly |
| not viewed as spam. | | | | and report your emails to their Internet service |
| The distribution list for an email marketing | | | | providers. Internet users who do not even notice |
| campaign is one of the critical elements which can | | | | spam are likely to either automatically delete your |
| help to ensure the emails sent by the business | | | | emails and may block your email address to |
| owner are not viewed as spam. Before this can | | | | prevent future emails from getting through to |
| be accomplished it is important to understand | | | | them. |
| exactly what spam is. Spam is essentially email | | | | |