| ACN was founded in 1993 by Greg Provenzano, | | | | the representative will simply find a few people |
| Robert Stevanovski, Mike Cupisz, and tony Cupisz. | | | | who are already using telecom service, and switch |
| They operate in 19 countries and have over 1,000 | | | | over to ACN because of the income opportunity. |
| employees worldwide. The company itself has a | | | | The picture is painted that the distributor can be |
| pretty simple product line - low-cost | | | | paid off everyone in their neighborhood who has |
| telecommunication service, internet service (DSL, | | | | a telephone...which is most everyone. The problem |
| broadband, and dial-up) and other basic wireless | | | | comes with a marketing concept called positioning. |
| services. ACN, Inc, is a network marketing | | | | ACN, like many other MLM's, teach their |
| company that provides consumers low cost | | | | distributors to leverage their "warm market", |
| telephone service, internet, wireless service, as | | | | friends and family. However, when a new |
| well as digital and video phones. They have built | | | | distributor comes talking to their friends and |
| themselves into a well-known MLM company, and | | | | family about making a tremendous income with a |
| claim to be the worlds largest direct seller of | | | | business opportunity...and the distributor is not |
| communication products. | | | | making any money...there is a credibility issue that |
| ACN has also gained much attention for their | | | | occurs, and the distributor is positioned as a |
| income opportunity, and there are some very real | | | | gopher for someone else's business. |
| concerns about starting or participating in an ACN | | | | Growing an ACN business can be a great |
| business. In this article, we will go through and give | | | | opportunity. They appear to have a good service, |
| an unbiased review of the pros and cons of doing | | | | but there are plenty of companies that have |
| an ACN business, and see if ACN is a great | | | | great products, and many people that market |
| business opportunity...or a great scam. | | | | great products never make a dime. There are |
| | | | also plenty of terrible products that generate |
| Is ACN Good | | | | millions of dollars in revenue (anyone remember |
| They have experienced double-digit growth for | | | | the pet rock?) The difference is the marketer, |
| the past few years, and claim to reap $500m in | | | | and their ability to target their market effectively. |
| revenue annually. One of the more notable | | | | In closing, I would say that starting and developing |
| achieve of ACN is that they have gotten Donald | | | | an ACN business is lucrative if you know how to |
| Trump to publicly endorse them as a great | | | | effectively use the telephone, the Internet, and |
| business opportunity. So far, so good. | | | | other effective marketing tools. It is not a scam, |
| | | | but like any business, success will be determined |
| Is ACN Bad | | | | by the skill-set of the marketer. ACN is definitely |
| Whether or not ACN is a good business | | | | not a lottery ticket or a stock option - meaning, |
| opportunity, it is clear that Mr. Trump has no | | | | you do not just buy in and wait for a payout. |
| intention of starting an ACN business. Additionally, | | | | If someone does not have the first clue on how |
| making RVP or SVP (the top positions in ACN) | | | | to market effectively, then I would suggest they |
| take considerably more work than finding 3 | | | | either learn how to be an effective marketer, or |
| people...who find 3 people...who find 3 people...etc. | | | | else just use ACN as a way to save a few bucks |
| etc. | | | | on your phone bill. |
| The theory of growing an ACN business is that | | | | |