| As per the reports, the UK mobile industry is | | | | remained a little more than 1 Mb, which really |
| leading the cheap mobile broadband arena in | | | | makes the users cry. However, as the industry |
| Europe. The other leading European markets like | | | | watchers put it, with O2 testing for 4G for faster |
| France, Italy, Germany and Spain are still much | | | | broadband speed, this is definitely a first step in |
| expensive. Expectations are high for the | | | | the right direction. The test showed the average |
| unprecedented rise in the number of broadband | | | | speed to be around 8 Mb, a speed where the |
| users in these five leading markets which may go | | | | user can enjoy streaming videos and online |
| up to 43 million in 2011 from the present 22 million | | | | games. |
| in 2009. More and more people in the UK are now | | | | As a user, what should I expect in the coming |
| opting for these deals to feel the freedom to surf | | | | days: Let's talk the industry as a whole. Now, if it |
| the web anytime and anywhere. | | | | comes to mobile phone deals, the coming days |
| When it comes to mobile phone deals, all leading | | | | are going to be really great for the users. Mobile |
| mobile service providers such as T-Mobile and | | | | companies are leaving no stones unturned to fill |
| Vodafone keep offering new and improved deals. | | | | the market with breath-taking deals to beat the |
| Be it contract mobile phone or pay as you go | | | | ever-growing competition. Be it contract deals, |
| deals, mobile users undoubtedly have a wide | | | | pay as you go or SIM only deals, the coming |
| range of options to choose from. There are a lot | | | | days are the happy ones. |
| of online mobile shops which make buying a deal | | | | However, the same is not that much true in the |
| an altogether pleasant experience and also offer a | | | | case of mobile broadband deals, at least in the |
| number of freebies. These sites also come up | | | | near future. But this should not make users feel |
| with a comparison model, where the interested | | | | dejected. Network providers are now up to some |
| buyer can compare amongst various deals and | | | | serious business, with a view to offer some really |
| can opt for the one which goes in perfect sync | | | | good speeds to their customers and to increase |
| with his needs. So, there remains no need to visit | | | | their presence in the market. Leading network |
| any brick and mortar store. | | | | provider O2 is the first one to take the initiative |
| However, coming back to mobile broadband | | | | and plans to hit the UK market very soon with |
| service in the UK, "Slow Speed" is still a big | | | | the 4G broadband. And there is no denying the |
| disappointment for the users. Most of the service | | | | fact that this improved technology will act as a |
| providers make claims of offering speeds of up | | | | head-turner for other network providers and will |
| to 7.2 Mb, but facts tell some other story. During | | | | make them soon to come out with a similar or |
| 2009, the average speeds in the country | | | | better service. |