| Satellite Service: EB9 | | | | supply coverage across various regions across |
| Eutelsat Communications has recently rebranded | | | | the globe like Europe, Middle East and North Africa. |
| its Hot Bird™ 2 satellite as EB9 and has reset it | | | | Eutelsat is in the process of developing new |
| to a position of 9 degrees East. The introduction | | | | consumer solutions that are cheaper as compared |
| of this satellite service is quite significant as it | | | | to the existing satellite services, so as to enable |
| suggests the beginning of a new video | | | | the easy upgradation of the active Hot Bird™ |
| neighbourhood, bordering on the position at which | | | | installations to make them capable of receiving |
| Eutelsat's premium satellite service, Hot Bird™, | | | | channels from 9 degrees East through a second |
| is deployed. The presence of off-the-shelf | | | | LNB fitted alongside the LNB directed to the Hot |
| dual-feed domestic dishes makes the reception of | | | | Bird™ neighbourhood. This step will help Eutelsat |
| channels from both the locations quite easy. | | | | in rendering support to the market to enable |
| The repositioning of EB9 is a result of the | | | | multi-satellite reception that can be afforded by |
| launches of Eutelsat's Hot Bird™ 7A and 8 | | | | the propinquity of its orbital positions. Already |
| satellites in the year 2006 that have gone on to | | | | there are several DTH bouquets broadcasting on |
| become to huge successes. Combined with Hot | | | | EB9 that are successfully catering to a |
| Bird™ 6, these large satellites at present, | | | | widespread range of audiences. |
| successfully broadcast over 1,000 channels, out of | | | | The new pan-European TV platform namely, |
| which more than 50% are free-to-air from the 13 | | | | Roots Global, which caters to audiences of South |
| degrees East position of the Group. The entry of | | | | Asian origin settled in Europe, North Africa and the |
| these satellites into service has provided Eutelsat | | | | Middle East is mounting up the number of channels |
| with the opportunity of pursuing the development | | | | it broadcasts from the EB9 satellite of Eutelsat |
| of its in-orbit resources. This can be possible by | | | | Communications. The new platform is managed |
| reallocating the high performing based Hot Bird™ | | | | by Spize TV, a Singapore-based organization that |
| satellites to other locations having strong potential | | | | is tie-up between Global Asia Partners, an |
| for growth, such as 4 degrees East for | | | | investment group dedicated to investing in high |
| Eurobird™ 4 (formerly Hot Bird™ 3) and 7 | | | | potential IT and media companies and Pyramid |
| degrees West for Atlantic Bird™ 4 (formerly | | | | Saimira of Chennai, India. The majority, however, |
| Hot Bird ™ 4). | | | | lies with Global Asia Partners. In order to support |
| EB9 offers Optimised for DTH i.e., Direct-to-Home | | | | Eutelsat's new platform on EB9, Spize TV has |
| broadcasting and delivers twenty Ku-band | | | | signed a long-term contract with it. |
| transponders that are entirely operational and | | | | |