WiMAX vs 3G in Australia - Who Will Reign Supreme?

The past 18 months have seen a significantchance but its window of opportunity is closing.
development in the use of mobile and wireless asAlthough wireless broadband in Australia has
an Internet connection technology in Australia. Thiscontinued to register impressive growth,
space was previously dominated by wirelessexpanding 68% in 2006, the user base remains
broadband providers, such as Unwired Australiasmall and coverage limited to major capital cities.
and Personal Broadband Australia offeringStart-up wireless broadband service providers,
pre-WiMAX solutions. However, the competitivesuch as Unwired Australia, BigAir and Personal
dynamics changed dramatically in 2006 after 3GBroadband Australia, which operate proprietary
services became available from all four mobilenetworks, continue to face a challenging task of
operators, which was further accelerated by thehaving to expand their coverage and recruit
introduction of HSDPA or 3.5G services towardscustomers quickly while maintaining profitability.
the end of 2006 and at the beginning of 2007.Many of them are also faced with the challenge
For the first time in 2006, the number of mobileof raising capital at the same time.
broadband users - those using cellular-based 3GSome good news is afoot as the long-awaited
3.5G for Internet connection - surpassed wirelessstandards-based WiMAX is expected to debut in
broadband (pre-WiMAX) users and given currentthe first half of 2008, which should boost market
market conditions, Telsyte expects mobileinterest in wireless broadband. Standardisation
broadband users to outnumber their wirelessshould also translate into lower capex and opex
broadband counterparts by two to one in fivefor operators and cheaper CPEs for customers.
years' time.With the introduction of WiMAX delayed for
Combined, mobile and wireless broadband usersalmost two years and the rapid HSDPA progress
will make up 9% of all broadband users inmade by mobile operators, WiMAX's battle against
Australia in 2007. By 2011, more than one in fivecellular-based 3/3.5G to become the wireless
Australian broadband users will rely on eitherbroadband technology of choice is becoming more
cellular-based or WiMAX-based technology fordifficult. Telsyte believes WiMAX has an 18-month
their high-speed Internet connection.window of opportunity until the end of 2008 to
Delays in the commercialisation ofprove itself as a viable business or risk going
standards-based WiMAX offerings are slowingdown the path of Australia's WiFi hotspots, which
down the growth of WiMAX in Australia. That hashave essentially become free services in selected
also been exacerbated by the aggressive 3G/3.5Glocations like airport and hotel lounges or are being
push by the established mobile operators, withmade free by various local and state
much deeper pockets.governments.
Telsyte believes that WiMAX still has a good